The Promenade is a pedestrian plaza in Downtown Laguna Beach that provides a mix of uses, including outdoor dining, shopping, and community gathering. The Promenade was created by the City Council in 2020 in response to the COVID-19 pandemic.

At the February 27, 2024, City Council meeting, the City Council appointed Mayor Sue Kempf and Councilmember Mark Orgill as a City Council Ad Hoc Committee (Committee) for the Promenade on Forest project.

The scope of work for the Promenade Ad Hoc Committee is to work with the community, residents, staff, and consultants to identify the scope and constraints of a Forest Avenue Promenade project and develop the process to advance the project through public engagement strategies, including public input from among the community's roster of qualified volunteers with vast professional experience in a variety of applicable disciplines.

Project Description - The Promenade transforms a former street into a vibrant and shaded pedestrian plaza, offering a place to leisurely shop, eat, rest, and relax. Respectful of our history as a unique community, the Promenade will celebrate the influence of art, music, and our treasured landscape character of Laguna. 

Get Involved

The City recognizes the value and importance of the community’s voice in the Promenade’s permanent design process to ensure its vitality for the community and beyond. What you are looking forward to, what makes you smile, what makes you want to come to the Promenade with your friends and family and make lasting memories?

Your feedback is critical to creating a successful design and can be submitted in the following ways:

1. Send suggestions to us via email to llacasella@lagunabeachcity.net

Are you a resident who wants to play a key role in shaping the future look and feel of the Promenade on Forest? If so, you are encouraged to apply for a seven-member focus group to collaborate with Mayor Sue Kempf and Councilmember Mark Orgill of the City Council Ad Hoc Committee on the design of the Promenade on Forest.

For the next several months, the seven-member focus group will meet with the Ad Hoc Committee, help establish design goals, review conceptual design options, and recommend a design to the City Council. 

If you are interested in serving on the focus group, please submit a letter of interest and resume to llacasella@lagunabeachcity.net by May 17, 2024.

History and Background

• June 15, 2020 – Promenade on Forest implemented by the City of Laguna Beach in response to the COVID-19 pandemic to support local businesses by expanding restaurant seating and merchandise display areas outdoors
• January 12, 2021 – City Council extended the temporary Promenade on Forest program through January 31, 2024

• February 27, 2024 – City Council meeting, the City Council appointed Mayor Sue Kempf and Councilmember Mark Orgill as a City Council Ad Hoc Committee (Committee) for the Promenade on Forest project.